In this exciting, rapidly changing landscape of technological advancements,
will real estate agents become obsolete? Will camcorders, digital 35mm
cameras, sophisticated computer presentation software, and the wonderful
world of the Internet and World-Wide Web replace us? I don’t think so.
However, I think we will continue to see a decrease in the number of
Realtors who consider real estate their primary source of income. Why?
For two reasons: there are too many agents chasing too little business;
and, many agents are not tapping into growing technological advancements.
According to the California Association of Realtors (CAR) statistics
division, total residential resales in the state peaked at 562,240 in 1988.
In 1994, closed sales for the same category totaled 482,790, and 1995’s
numbers are estimated at 430,000 — a drop of almost 24% since 1988.
CAR membership has paralleled sales statistics, reaching its apex of
147, 500 in 1990 (this figure does not include affiliates, such as lenders
and title companies). Looking at the housing market trend, is it any surprise
that CAR currently has a roster of approximately 98,000? By year-end 1996,
the total is projected to be 90,000.
Real estate agents may be becoming an endangered species, but don’t
count on us being extinct anytime soon. Technology provides information
— vast amounts of it. It does not, however, give enough detailed, specific
facts to protect people from what they don’t know. Realtors who understand
how to integrate these resources and utilize them for the benefit of their
clients will continue to be successful.
It is now possible for non-Realtors to do things that were outside the
average person’s reach only five or ten years ago. Today, anyone with sufficient
computer hardware and/or software can sit in front of the home computer
and get data on properties anywhere in the world — including color pictures.
You can tour an entire house on your computer or TV in the privacy of your
living room. This is wonderful. Those in real estate who do not think so
are at a major disadvantage. Technology, when used appropriately, can be
everyone’s friend. I can imagine it won’t be long before we will be paying
for real estate in cybercash!
I am writing this article on a notebook computer that I neither had
nor knew how to use two years ago. But it is me, and not the computer,
who is writing this. Similarly, viewing particulars about a listing on
your computer....
will not tell
you how the home and surroundings will feel to you
it will not explain
the pros and cons of various locations
it will not tell
you if the asking price is within range of market value for that neighborhood
it will not tell
you the best way to negotiate the price and terms
it will not lead
you through the mysteries of the eight-page purchase contract and related
addenda
it will not tell
you any negatives about the condition of the property or how to handle
them
it will not tell
you who to hire and what to look for in a home inspection
it will not counsel
you on the hidden pitfalls in termite reports
it will not tell
you if the structure is in or near earthquake faults or fire zones and
how this might effect the use, safety and value of the property
if it has an
“in-law” unit, it will not tell you the risks and legal considerations
it will not review
the issues related to lack of permits and building code compliance
it will not tell
you what information must be disclosed and how to use disclosures
it will not tell
you the nuances of the best lending options for your personal situation
it will not help
you take the necessary, and increasingly convoluted, steps to get
homeowner’s insurance.
Glass, metal, plastic and silicone “things” do not know or care about
you. They won’t explain, interpret, guide or empathize with you and your
unique situation. Only a live person can do this for you — and that
individual will be one of the Realtor survivors.
History has shown that approximately 20% of those in commission sales
do 80% of the business. In real estate, the “80-20 rule” seems to be changing
into 85-15, and eventually, 90-10. Statistical analyses bear these numbers
out. What does this say about the other 80+% of agents who are doing less
than 20% of the sales?
In the years to come, the best and brightest alone will survive. They
will offer a wide range of services and commission structures seldom seen
today.
Do not fool yourself — only a handful of unique individuals who are
not full-time Realtors can represent themselves in a real estate transaction
without paying much more in surprises than they save in commission. You
need a top-notch, experienced real estate professional. The next time you
are a buyer or a seller, choose an agent who understands the present and
will grow as technology advances.
|