HOME  |  INDEX to ARTICLES  |  DON'S BLOG

 

Techno-Real Estate
by Don Dunning, ABR, CRB, CRS, RECS
Originally appeared in Hills Publications, January 26, 1996

In this exciting, rapidly changing landscape of technological advancements, will real estate agents become obsolete? Will camcorders, digital 35mm cameras, sophisticated computer presentation software, and the wonderful world of the Internet and World-Wide Web replace us? I don’t think so.

However, I think we will continue to see a decrease in the number of Realtors who consider real estate their primary source of income. Why? For two reasons: there are too many agents chasing too little business; and, many agents are not tapping into growing technological advancements. 

According to the California Association of Realtors (CAR) statistics division, total residential resales in the state peaked at 562,240 in 1988. In 1994, closed sales for the same category totaled 482,790, and 1995’s numbers are estimated at 430,000 — a drop of almost 24% since 1988. 

CAR membership has paralleled sales statistics, reaching its apex of 147, 500 in 1990 (this figure does not include affiliates, such as lenders and title companies). Looking at the housing market trend, is it any surprise that CAR currently has a roster of approximately 98,000? By year-end 1996, the total is projected to be 90,000.

Real estate agents may be becoming an endangered species, but don’t count on us being extinct anytime soon. Technology provides information — vast amounts of it. It does not, however, give enough detailed, specific facts to protect people from what they don’t know. Realtors who understand how to integrate these resources and utilize them for the benefit of their clients will continue to be successful. 

It is now possible for non-Realtors to do things that were outside the average person’s reach only five or ten years ago. Today, anyone with sufficient computer hardware and/or software can sit in front of the home computer and get data on properties anywhere in the world — including color pictures. You can tour an entire house on your computer or TV in the privacy of your living room. This is wonderful. Those in real estate who do not think so are at a major disadvantage. Technology, when used appropriately, can be everyone’s friend. I can imagine it won’t be long before we will be paying for real estate in cybercash!

I am writing this article on a notebook computer that I neither had nor knew how to use two years ago. But it is me, and not the computer, who is writing this. Similarly, viewing particulars about a listing on your computer....

  • will not tell you how the home and surroundings will feel to you

  • it will not explain the pros and cons of various locations

  • it will not tell you if the asking price is within range of market value for that neighborhood

  • it will not tell you the best way to negotiate the price and terms

  • it will not lead you through the mysteries of the eight-page purchase contract and related addenda

  • it will not tell you any negatives about the condition of the property or how to handle them

  • it will not tell you who to hire and what to look for in a home inspection

  • it will not counsel you on the hidden pitfalls in termite reports

  • it will not tell you if the structure is in or near earthquake faults or fire zones and how this might effect the use, safety and value of the property

  • if it has an “in-law” unit, it will not tell you the risks and legal considerations

  • it will not review the issues related to lack of permits and building code compliance

  • it will not tell you what information must be disclosed and how to use disclosures

  • it will not tell you the nuances of the best lending options for your personal situation

  • it will not help you take the necessary, and  increasingly convoluted, steps to get homeowner’s insurance.

    Glass, metal, plastic and silicone “things” do not know or care about you. They won’t explain, interpret, guide or empathize with you and your unique situation. Only a live person can do this for you —  and that individual will be one of the Realtor survivors. 

    History has shown that approximately 20% of those in commission sales do 80% of the business. In real estate, the “80-20 rule” seems to be changing into 85-15, and eventually, 90-10. Statistical analyses bear these numbers out. What does this say about the other 80+% of agents who are doing less than 20% of the sales?

    In the years to come, the best and brightest alone will survive. They will offer a wide range of services and commission structures seldom seen today. 

    Do not fool yourself — only a handful of unique individuals who are not full-time Realtors can represent themselves in a real estate transaction without paying much more in surprises than they save in commission. You need a top-notch, experienced real estate professional. The next time you are a buyer or a seller, choose an agent who understands the present and will grow as technology advances.

  • Don Dunning has been a full-time Realtor since 1979 and is past president of the Oakland Association of Realtors. He provides sales and hourly consulting services with Wells & Bennett Realtors in Oakland and is an expert witness in real estate matters. Call him at (510) 485-7239, or e-mail him at , to put his knowledge and experience to work for you.

    HOME  |  INDEX TO ARTICLES  |  DON'S BLOG  |  BACK TO TOP

    Copyright © 2007-2008 by Don Dunning
    Permission is given to freely copy any or all articles for personal and
    noncommercial use provided they are copied in full without
    modification and that proper attribution is given.
    These articles may not be published, broadcast, rewritten, nor linked to from another site.
     

    Banner photo by S. Dunning, Copyright © 2007-2008
    Digital photo of San Francisco skyline taken from Treasure Island, SFBay